Thanks to everyone that came out and made our event another successful Fling!

Join us on May 31 - June 1, 2024 for birding, presentations, great deals on optics, and fun times! Get the schedule and details here. 

By following these 10 tips for cleaning, maintaining, and storing your birding optics, you can enjoy crisp, clear views of your feathered friends t...

While binoculars and spotting scopes are fantastic tools for birdwatching, there's a world of other optics waiting to be explored. In this guide, w...

Our popular Optics Fling is back June 2-3, 2023! Join us for field trips, presentations, and a massive sale on new, used, and demo optics and birdi...

The diopter is the mechanism that allows you to adjust the focus for each eye individually, improving your viewing experience. You can adjust the ...

We understand the importance of choosing a binocular or spotting scope that works for you and are pleased to provide this detailed and easy to use ...

This full-length video goes through all the details of what makes a quality binocular and how to choose the right optics for you.

Optics Care and Maintenance With Clay Taylor of Swarovski Optik

 Video: Tripods and Heads for Spotting Scopes With Clay Taylor of Swarovski Optik

Spotting Scope Photography with a DSLR Camera With Clay Taylor of Swarovski Optik 

Binoculars are typically described by two numbers, such as 7x35, referred to as, “seven by thirty-five”. The first number given is the power or m...